Branding + Marketing Services
Sustainable growth and business value are only possible with a solid brand foundation. By setting your brand cornerstone, your business can continually raise its value and marketing ROI. Let’s take your business to the next level by focusing on your distinguishing characteristics and crafting strategies that resonate with your ideal audience.
Branding
Your company’s DNA—what makes you different (and valuable) to your clients. Set the foundation for your entire organization and drive long term value by creating an emotional connection.
Marketing Strategy
Campaigns and tactics to promote your brand, products and services. Engaging your target audience, meeting specific goals, and executing the strategies defined by your branding.
Growth Marketing
Where rubber hits the road. Branding differentiates and builds value as strategies come to fruition. Implementing lead and demand generation tactics to drive revenue.
Digital / Print Media
Everything you need to support and promote your brand. From standard stationery and flyers to in-depth proposals and sales enablement—beautiful pieces to build your brand.
Email Marketing
Stay top-of-mind and convert more leads with promotional emails, drip campaigns, and newsletters. Optimized with target segmentation, A/B testing and automation.
Copywriting
Need headlines that grab attention? Creative copy to engage top prospects? Technical writing to educate clients? We’ll craft copy that attracts, converts, and delights your target audiences.
Web Design / Development
Your website is the cornerstone of your digital presence. It’s essential that it brings your brand to life, is SEO optimized to attract the right traffic, and turns those visitors into leads.
Advertising
Reaching the right audience at the right time is difficult without the right tools, research, and experience. We can maximize your ad spend—whether it’s digital or traditional media.
Social Media
Social media is an excellent way to further engage your ideal audience. We believe in quality, consistency, and authenticity to integrate your brand into the conversation.
Everything Starts With a Rock Solid Brand Strategy
Great brands know exactly who their products and services are for, why they’re special, and how they create value.
By taking a brand-first approach, you can create an emotional connection between your brand and ideal audience by providing (and proving) value before, during, and beyond the purchase decision.
Isn't branding just a logo, fonts, and some colors?
Branding is WAY more than images and words on a screen. Your brand is what sets you apart from the competition. It encompasses everything that your brand is and does. Yes, your brand identity (logo, colors, fonts, etc.) should also help you stand out in a competitive marketplace, but your brand itself is the foundation of your business.
Why is branding so important?
When your brand is strong and differentiated, consumers are more likely to notice (and purchase from) you, because they’ve already created a clear emotional benefit in their mind.
How will your services help my business grow?
We will help you set a solid brand foundation that builds equity over time. Our strategic marketing campaigns will increase that value by differentiating you from the competition, connecting your brand to the right clients, and monitor results to evolve as the market changes.
How will we measure success?
Depending on the platform (website, social, email, PPC, etc.), the key performance indicators (KPIs) will differ. We know which of these metrics are important to overall performance, and those that are more granular and have a greater impact on bottle-line results.
How do you know the right channels for my business?
The discovery phase of the branding process will reveal a lot about your ideal audience, and that plays a major role in the channels that are best suited for your business.
What makes cornerstone different from other marketing agencies?
Unlike other consultants, we can help you with strategy, planning, AND implementation of your branding and marketing efforts. Unlike larger marketing firms, we offer personal, individualized attention to every detail of your brand building and marketing campaign performance.
why choose cornerstone marketing?
We’ll lay an authentic brand foundation to differentiate you from the competition
By sharing your story, you will start building brand equity + gain competitive advantage
We’ll help you identify + engage your ideal target audience with valuable messaging that resonates
With over 15 years of increasing inbound leads + conversion rates, your campaigns will delight prospects and clients along the customer journey
By embodying your core values + mission, you will attract + retain top employee talent for further growth